Bayer AG - Stockholders' Newsletter Second Quarter 2007

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Plans to convert Bayer tower into media facade

The Bayer tower will be seen in a new light from spring 2009.

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The Bayer tower will be seen in a new light from spring 2009.

Leverkusen. Bayer’s high-rise former headquarters building in Leverkusen is not to be demolished after all. Instead, Bayer plans to convert the tower into a media sculpture visible for miles around, creating a contemporary visualization of the company at its global headquarters. The 122-meter tower will become an impressive communications tool, with 3.5 million LEDs forming animated images and light effects. Using the latest technology, it will also be possible to display a Bayer Cross approximately 40 meters in diameter on the east and west facades of the tower, irrespective of the time of day. All this will make Bayer’s high-rise a conspicuous landmark throughout the area, proclaiming the location of the company’s global headquarters. The new media facade is due for completion in spring 2009.